The Creative Content Creator & Strategist at OXYGEN Group APAC is a hybrid role that bridges creativity and strategy to craft compelling, purpose-driven content across digital platforms and integrated campaigns. This role is responsible for developing campaign-aligned content strategies and creating impactful multimedia content — including scripts, copy, video storylines, and social-first formats — that resonate with diverse audiences.

As a key contributor to the creative team, this position plays a critical role in bringing brand narratives to life with originality, insight, and engagement. Ideal for content professionals with a flair for storytelling, strong digital instincts, and strategic thinking.

Content Strategy & Planning

• Develop content strategies based on campaign objectives, audience insights, and platform trends.
• Define tone of voice, content pillars, storytelling direction, and platform-specific adaptations.
• Create content calendars for digital platforms, integrated campaigns, and brand narratives.
• Collaborate with strategists and creative teams to align content to broader brand and communication goals.

Creative Content Development

• Write and conceptualize social media posts, video scripts, brand storytelling, influencer ideas, and campaign content.
• Develop short- and long-form content (caption, headline, dialogue, storyboards, etc.)
• Collaborate with Art Directors, Designers, and Video Editors to visualize and produce final assets.
• Participate in content brainstorming sessions and creative reviews.

Digital Platform & Trend Adaptation

• Tailor content to fit digital ecosystems (Meta, TikTok, YouTube, LinkedIn, etc.).
• Stay updated on platform trends, content formats, creator culture, and engagement best practices.
• Propose content innovation that maximizes visibility and shareability.

Client & Campaign Collaboration

• Work closely with Account Managers and Creative Directors to interpret briefs and present content concepts.
• Support in the preparation and presentation of content decks and proposals.
• Respond constructively to feedback and continuously refine content direction.

• Creative Curiosity: Constantly explore content trends and storytelling formats.
• Strategic Thinking: Connect content ideas to brand and campaign strategy.
• Executional Skill: Deliver clear, concise, and platform-native content.
• Collaboration: Work well with creatives, strategists, and producers.
• Responsiveness: Take feedback with professionalism and improve output.

• 3–5 years of experience in content creation, copywriting, or content strategy (agency experience preferred).
• Strong portfolio of digital content, campaigns, and storytelling.
• Excellent writing, editing, and ideation skills across short-form and visual-led content.
• Understanding of digital platforms and performance metrics.
• Ability to present ideas clearly and contribute to strategy discussions.

1. Content Quality & Strategic Fit

• Relevance and originality of content ideas and formats
• Strategic alignment of content to campaign objectives and audiences
• Positive feedback from creative leads and clients

2. Content Engagement & Performance

• Growth in platform engagement metrics (likes, shares, watch time, etc.)
• Performance of campaign content against KPIs (reach, CTR, video views, etc.)
• Timely and accurate delivery of scheduled content

3. Team Collaboration & Creative Input

• Active contribution in brainstorms and internal discussions
• Constructive collaboration with designers, producers, and client teams
• Adaptability and ownership across diverse content formats