The Marketing & Communication Strategic Planner at OXYGEN Group APAC plays a critical role in transforming insights into powerful strategies that drive creative excellence and business impact. This role is the foundation of every great campaign — connecting data, cultural trends, human behavior, and business objectives to shape compelling communication platforms across branding, marketing, and integrated campaigns.

As a mid-level planner, you’ll work closely with account leads, creatives, and media teams to lead the strategic development process from brief to execution. Your ability to think analytically, synthesize diverse information, and inspire creative teams will help shape award-winning, purpose-driven campaigns that move people and brands forward.

Strategic Development & Campaign Planning

• Lead strategic planning across assigned brands and projects from research to insights, strategy, and execution alignment.
• Develop integrated communication strategies that align with business and marketing goals.
• Create compelling briefs that inspire creative teams and guide the development of resonant ideas.
• Translate complex data into simple, motivating strategic narratives.

Research & Consumer Insights

• Conduct and interpret qualitative and quantitative research (interviews, surveys, focus groups, social listening, etc.).
• Analyze market trends, category dynamics, competitive activity, and consumer behavior.
• Collaborate with media, digital, and performance teams to align audience insights with channel strategies.
• Identify cultural and human truths that anchor strategic direction.

Brand & Communication Frameworks

• Define brand positioning, tone of voice, messaging frameworks, and campaign architecture.
• Develop communication ecosystems across ATL, digital, social, PR, and activation touchpoints.
• Ensure strategic consistency across all consumer touchpoints.

Creative & Cross-Functional Collaboration

• Partner closely with Creative Directors and content teams to ensure creative output aligns with the strategy.
• Contribute to brainstorming, creative reviews, and story development.
• Work with Digital, PR, and Media teams to align messaging with execution and platform best practices.

Client Engagement & Presentation

• Present strategic thinking, campaign frameworks, and cultural insights to clients with clarity and persuasion.
• Collaborate with account managers to align strategy with client priorities and feedback.
• Represent the strategic discipline in key meetings and new business pitches.

• Clarity of Thought: Simplify complexity and lead with logic.
• Empathy & Curiosity: Seek to understand real people, not just consumers.
• Collaboration: Co-create with creatives and account teams fluidly.
• Inspiration: Craft briefs and presentations that move people emotionally and intellectually.
• Precision: Be sharp with language, structure, and recommendation.

• 3–5 years of experience in brand strategy, communications planning, or marketing strategy roles within a creative, branding, or media agency.
• Strong understanding of cultural trends, digital and media behavior, and human psychology.
• Proven ability to write compelling briefs and deliver insightful presentations.
• Excellent research and synthesis skills across qualitative and quantitative sources.
• Fluent in English (spoken and written); strong presentation and storytelling abilities.
• Degree in marketing, communications, psychology, or related fields is preferred.

1. Strategy Quality & Impact

• Clarity, originality, and relevance of strategic briefs (as rated by internal teams and clients)
• Quality of insight-driven storytelling and idea translation
• Strategic influence on campaign outcomes and creative alignment

2. Research & Insight Development

• Depth and actionability of insight reports
• Application of data and trends into strategic outputs
• Positive feedback on cultural relevancy and contextual awareness

3. Team & Creative Collaboration

• Collaboration quality with creatives and cross-functional teams
• Strategic presence in brainstorms and idea refinement
• Contribution to creative excellence and internal culture

4. Client Engagement & Business Growth

• Strategy-led upsell opportunities and client relationship support
• Strategic leadership in pitches or campaign renewals
• Contribution to thought leadership and agency reputation